Go west (London) for the UK’s best charity fundraisers

And Tonbridge, Aberdeen, Chelmsford and South West London also do well, says Virgin Money Giving

West London is the charity fundraising capital of the UK, analysis from not-for-profit online fundraising service Virgin Money Giving shows.

Fundraisers in West London raised an average of £1,260 for good causes putting them way ahead of the nearest contenders in Tonbridge, Kent, who raised an average £922 per event, analysis of donations through the site for the past nine months reveals.

Other fundraising hotspots across the UK revealed by Virgin Money Giving were South West London and Chelmsford in Essex which tied on £800 and Aberdeen where fundraisers managed £791.

Virgin Money Giving, the not-for-profit online fundraising site researched the top 50 regions for fundraiser activity.

Examining the data by region, London came top with £833 while North Scotland made it into second place with average amounts raised reaching £707.

Top 50 fundraising towns

Postal Town
Average Amount Raised
1
West London
£1,260
2
Tonbridge
£922
3
South West London
£829
4
Chelmsford
£816
5
Aberdeen
£791
6
North West London
£787
7
Stevenage
£757
8
North London
£704
9
Milton Keynes
£691
10
Inverness
£683
11
East London
£655
12
Dartford
£643
13
Enfield
£642
14
St Albans
£637
15
South East London
£630
16
Watford
£626
17
Isle of Man
£619
18
Kingston upon Thames
£615
19
Sutton
£614
20
Tonbridge (South)
£612
21
Bath
£611
22
Peterborough
£609
23
Bromley
£605
24
Guildford
£588
25
Ilford
£580
26
Twickenham
£571
27
Croyden
£566
28
Shrewsbury
£560
29
Lancaster
£553
30
West Central London
£525
31
Motherwell
£523
32
Reading
£522
33
Guernsey
£518
34
Harrow
£513
35
Redhill
£506
36
Chelmsford
£504
37
City of London
£493
38
Colchester
£487
39
Stevenage
£486
40
Leeds
£485
41
Ipswich
£485
42
Southend on Sea
£485
43
Kirkcaldy
£476
44
Slough
£472
45
Gloucester
£469
46
Cambridge
£467
47
Nottingham
£467
48
Bournemouth
£456
49
Jersey
£455
50
Chester
£454

Breaking down donations within the capital, fundraisers in West London raised the most, averaging £1,260 while those in the City of London came bottom of the capital rankings, raising £493.

Grant Bather, spokesman at Virgin Money Giving, said: “Fundraising is essential to many charities’ existence and it is good to see that so many people are committed to raising money.

“London, with over six million people, and as host city to the largest annual fundraising event in the world – the Virgin London Marathon – understandably fared well but other large cities such as Liverpool, Manchester and Leeds saw average money raised in the £200-£400 bracket.

“However much fundraisers manage to raise, by using Virgin Money Giving, more money can reach the charity.”

Virgin Money Giving has over 30,000 fundraisers registered, and has seen over £17 million raised since its launch in October 2009.

– ENDS –

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4 Responses to “Go west (London) for the UK’s best charity fundraisers”


  1. 1 David September 3, 2010 at 12:11 pm

    I’m going to have to be a massive nerd here, but how significant is this?

    If VMG pages are evenly distributed across the country, then that makes sense, but areas with fewer pages will just need one page that’s massive, or small, to alter things. Also, how does this measure up to levels of poverty? London, being a more affluent area, isn’t really a surprise.

    Wouldn’t a better measure be to see how many people are fundraising, not on who’s got the richest mates?

    Were multiple pages for one fundraiser combined? If you have one fundraiser who’s had five pages each raising £500, he will have done a lot more than one person with one page raising £1,500.

    Sorry to go on, but I can get a bit soap boxey when it comes to stories with statistics in.

    At least put your working in the press release link so people can see your methods and get more info, if they wish.

    Massive nerd strike over.

  2. 2 Grant Bather September 3, 2010 at 1:48 pm

    Many thanks for your comment

    Virgin Money Giving has over 30,000 fundraisers registered, raising money for over 1,600 charities. As part of the study into the most giving town, we looked at where the fundraisers were, by area, and combined this with how much was raised.

    Events and donors are taking place or donating across the globe – so while fundraisers in West London raised the most, this is not to say that all of their donations were from people in West London. For example, not everyone who takes part in the London Marathon is from London.

    Fundraisers were determined by fundraising account – so if they had 4 pages registered to 1 account they were viewed as one fundraiser.

    Grant Bather
    Virgin Money Giving

  3. 3 David September 3, 2010 at 2:04 pm

    Thanks Grant : )

    Donations are potentially worldwide, but a lot of people will still be getting donations from friends and colleagues near where they live, even in this global village.

    Good work on combining pages.

    Can we get a follow up of numbers of pages by area? That would be interesting too!

    Have a good weekend,

    David

  4. 4 IT support watford July 4, 2011 at 9:09 am

    Go west has raised funds many times for the good cause. Its well known fund raiser company of Uk.


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