Data recently released by JustGiving suggested that more money is raised by London Marathon fundraisers through its site compared to the service provided by our not-for-profit online fundraising site Virgin Money Giving. This research used a small sample of two charities and 500 fundraisers. It stated that the average fundraiser raised £714 on Virgin Money Giving compared to £1,173 on JustGiving.
A comprehensive marathon performance report published by us showed that the average 2010 Virgin London Marathon fundraiser on Virgin Money Giving raised £1,411. This figure is based on the entire population of London Marathon fundraisers and charities using virginmoneygiving.com, not a sample.
Jo Barnett, executive director at Virgin Money Giving, said: “Virgin Money Giving was launched in 2009 to grow the overall online fundraising market. When we launched, only 2% of all charitable donations were donated online and it is Virgin Money Giving’s aim to help increase this figure.
“Evidence has proved that online giving is the most beneficial form of giving – boosting Gift Aid as well as cutting costs, time and administration associated with offline donations.
“We are very proud of the work that we have done so far – and that through online giving more money is able to reach good causes.”
The recent Virgin Money Giving Index indicated that the average donation now stands at £34.93, across all fundraising activity – not just marathon donations.
Gift Aid penetration is currently at 87%.