In April 2012, Geoff Major will undertake an eight day ski trek across the North Pole in a huge fundraising effort to raise money for 5 Yorkshire and Humberside based charities. The Polar trek is the first of 5 lifetime adventures Geoff will undertake before a huge final challenge in 2020.
Despite having never skied before, Geoff has committed a year of his life to training alongside his work and family commitments, so he can raise the £25, 000 cost of his Polar Challenge which he has committed to fund by his own firm BlueDucks consultancy.
Aiming to raise £100, 000, Geoff’s creative fundraising strategy includes persuading 2000 business to donate £50 each, working with partners to encourage 100, 000 people to donate £1 each and recruiting 5 Foundation Partners who will donate £5000 in money or required goods and services.
Geoff says: “My girlfriend thinks I’m crazy, as do my clients, but at the end of day I am doing something unique that I will never do again. I’ve committed myself to raising a huge amount of money for charity, even though I’ll be almost 51 and cannot currently ski, but the charities have a very special place in my life”.
Some of the charities set to benefit from Geoff’s Arctic challenge include Yorkshire-based Heart Research UK, Yorkshire Air Ambulance, Yorkshire Cancer Research, the Jane Tomlinson Appeal and Candlelighters.