Entrepreneur Devotes Year of Life to Helping Others

In April 2012, Geoff Major will undertake an eight day ski trek across the North Pole in a huge fundraising effort to raise money for 5 Yorkshire and Humberside based charities. The Polar trek is the first of 5 lifetime adventures Geoff will undertake before a huge final challenge in 2020.

Despite having never skied before, Geoff has committed a year of his life to training alongside his work and family commitments, so he can raise the £25, 000 cost of his Polar Challenge which he has committed to fund by his own firm BlueDucks consultancy.

Aiming to raise £100, 000, Geoff’s creative fundraising strategy includes persuading 2000 business to donate £50 each, working with partners to encourage 100, 000 people to donate £1 each and recruiting 5 Foundation Partners who will donate £5000 in money or required goods and services.

Geoff says: “My girlfriend thinks I’m crazy, as do my clients, but at the end of day I am doing something unique that I will never do again. I’ve committed myself to raising a huge amount of money for charity, even though I’ll be almost 51 and cannot currently ski, but the charities have a very special place in my life”.

Some of the charities set to benefit from Geoff’s Arctic challenge include Yorkshire-based Heart Research UK, Yorkshire Air Ambulance, Yorkshire Cancer Research, the Jane Tomlinson Appeal and Candlelighters.

If you would like to support Geoff in his fundraising effort, you can visit both of his fundraising pages here: virginmoneygiving.com/GeoffMajorYorkshire or virginmoneygiving.com/GeoffMajorNational

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