The Big Red Box

If sustainable lifestyles were a big red box, what would they look like? This is the question we asked the ten Virgin CEOs and asked them to explain why their company deserves to be inside the big red box.

Today we have launched our new Virgin sustainability film to show you what they said and share some of the exciting things the companies are doing. During the film, the CEOs all put an item into the box that represents their company’s contribution to a sustainable lifestyle – we got everything from swimming goggles to a turbine valve!

We now want to know what components make up a sustainable lifestyle for you. Whether it’s your bicycle, a cool social enterprise or your favourite seasonal meal, let us know what you think deserves to be in the big red box.

Tweet your comment to @Virgin using the hashtag #bigredbox.

1 Response to “The Big Red Box”


  1. 1 Christine Curran February 7, 2012 at 7:24 pm

    Switches -so everything electrical can be turned off after use. (Plus my husband to make you do it, live with him for a week and you will never leave another switch on!)


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