Four tips from our charity workshops

Over the past few weeks the Virgin Money Giving charity support team have been out and about meeting up with some of our member charities.

We’ve held a series of free workshops in London and Manchester, with Newcastle next on our tour.

Chatting with some of the charities we wanted to highlight some of the features of Virgin Money Giving that can help charities make more from their fundraisers and events.

  • Using a fundraising page as an appeal page –  You can create specific event and then fundraising page to support any appeals your charity runs. Encourage your charity supporters to donate through this page, instead of directly and you can easily tell how much money you’ve raised through the appeal your reports.
  • Event Deep links are special web addresses that you can use to send to your fundraisers or add to your website. They link directly to a specific event (e.g. the Virgin London Marathon) and pre-populate the fundraising page with your charity, making it even easier for them to get started and ensures they select your charity for ‘open events’.
  • Quickly look up fundraiser details – If you want to quickly find the details of someone raising money for your charity, simply sign into your charity account and click on ‘reporting’ and ‘manually allocate report codes’. From here you can search for a fundraiser get their contact details and view their page in just a few a clicks.
  • The thank you message – is a great way to contact your fundraisers and donors. These messages can be tailored to say what’s important to you – either about your cause or to promote events you have. Someone sponsoring their friend could be inspired to do something similar.

We also got asked a lot about the charity reporting on Virgin Money Giving, and we’ll be covering some of the top tips on how to make the most of your data in a future blog post.

Further help and tips can be found in on line our help guides, or get in touch with our charity help desk – they’re here if you need them.

If you think you’d be interested in attending future workshops please email us at help@virginmoneygiving.com with your Charity Name and location. We can then let you know of any future workshops happening in your area.

1 Response to “Four tips from our charity workshops”


  1. 1 bettinacardwell October 10, 2012 at 3:44 am

    It is important to create a fundraising page as an appeal page to attract people to support the charity. This is a good strategy to receive more donations and help from the charities supporters.


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