Britain’s Got Talent judge Alesha Dixon turns 34 on 7 October, and this year has pledged her birthday to UK animal charity OneKind. The singer and TV celebrity is a long-standing supporter of the charity, and was keen to sign up for the One Day for OneKind appeal, which aims to raise £1 million.
OneKind is asking animal lovers to pledge one special day – their birthday – to a new education programme, so that future generations of children understand how to treat animals with kindness and compassion.
By 2020, OneKind wants to visit all 21,000 primary schools in the UK, to talk directly to 4.9 million children and inspire them to change the world for animals.
Alesha is asking friends, fans and family to donate to her Virgin Money Giving page to help launch this appeal. OneKind will announce how much has been raised by Alesha on her birthday.
Alesha is also asking everyone to follow her example and donate their own birthday to OneKind.
She said, “The welfare of animals is something I’m extremely passionate about, and the mistreatment of animals is something that should be of great concern to us all.
I am proud to give up one day to help children understand the importance of animal welfare, and by doing so make a positive long-term improvement to animals’ lives.
If people are being asked what gift they would like for their birthday, I hope they will also consider asking their friends and family to make donation to this wonderful appeal. Even if your birthday has passed for this year, I would urge you to pledge for next year. Together we can make real difference.”
To pledge your birthday just visit onekind.org/take_action/fundraising/onekind_birthday/, telephone 0131 225 6039 or email firstname.lastname@example.org to register.