Top fundraising tips from Diabetes charity JDRF

JDRF, the type 1 Diabetes Charity have had a fantastic start to the year with donations and fundraising.

They had a huge team of runners in the Virgin London Marathon and have a whole host of other events coming up – including skydives, community events and treks. We asked them to share some of their top hints and tips for fundraisers:

  1. Start as early as you can. By giving yourself six months, or more you can set a stretching target.
  2. Write a fundraising plan with a target amount. Make sure you include a list of all your potential sponsors and other events that you could use to raise money.
  3. Write a blog or keep updating your fundraising page to keep everyone engaged, including photos and videos to keep it interactive. You should share these on Facebook/Twitter etc to make sure it’s seen by as many people as possible.
  4. Offer your sponsors an incentive (such as a prize for guessing your correct finishing time).
  5. Personally thank all your sponsors after you have completed your challenge, and remind those who haven’t sponsored you it’s their last chance.

Thanks to Jon Medcraft from JDRF for sharing their charity top tips, if there’s something you’ve tried that you know works really well why not share it in the comments below.

3 Responses to “Top fundraising tips from Diabetes charity JDRF”


  1. 1 Marc A. Pitman, FundraisingCoach.com June 21, 2012 at 10:16 am

    Great tips! To step 2 (write a fundraising plan), I’d add “don’t ask for equal amounts.”

    Once you set your goal, use a gift range calculator to learn what levels of money to ask. Most think that to raise 10,000 (dollars, pounds, euros), you just need ten people to give 1000 each. That works mathematically but not in most of our experience.

    In any one of the gift range calculators on the web, you’ll see the first gift should be anywhere from 2,500 to 1,000. The next from 1,500 to 750. And so on.

    The calculator gives you an objective road map to getting to your goal. And it gives you something to show donors and event participants when you’re making the ask!

  2. 2 John Fitzpatrick June 24, 2012 at 6:42 pm

    I have found top sporting competitions like Euro 2012 a great fundraising event for JDRF, I also intend to use Wimbledon in the same way. I use ideas taken from betting sites, like correct scores, number of goals scored, number of sets needed to win matches, etc. I sell these in a draw and the winner gets half the amount collected.
    I also like to show people that I am donating too. I advertised on Facebook a “Special Bank Holiday Monday Offer- donations received today will be boosted by an extra 50%. I promptly received £80, and it cost me another £40. Two donors thought it was for real and coming from VMG! :-)
    I have one more in mind – and I think leading by example works best. Next payday, ask for your colleaugues to donate the last 3 digits on their payslip. You could cap this to £5.00 to get more. Then immediately donate your own. It might be £3.28, £4.42 or £5.00.
    Whatever you choose to do, there are hundreds of ways to raise money, but the ideas with a prize at the end usually do best.
    Good luck
    John


  1. 1 Running the marathon? Setting your fundraising page up early could help boost your total « Virgin Money Giving Blog Trackback on November 8, 2012 at 12:05 pm
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