Running the marathon? Setting your fundraising page up early could help boost your total

By now the thought of running a marathon will have truly sunk in to those of you who received their ‘Congratulations’ magazine. If you didn’t get in through the ballot there are still lots of charities with places.

The next step is to set up your fundraising page. Our research has shown that the earlier you set up your page, the more donations you’re likely to receive. To get the most out of your page we’ve listed some tips below:

- Personalise your page. Make sure you mention the reasons why you’re running, and which charity you’re running for. If there’s a story behind your choice of charity make sure you let everyone know.
- Add a picture – preferably in your running gear so that your picture reflects your mammoth challenge.
- Set a target. Runners who published their target raised on average 58% more than those who didn’t put their target on their page. It also lets donors know what you’re aiming for.
- Update your page regularly. Let people know how your training and fundraising is going. If you have any events prior to the big race let people know how you get on. We’ve seen that the more you let people know about your training and fundraising, the more people are likely to give. Some of your friends and family might donate more than once when they see just how much time and effort you’re putting in.

You can find plenty more about setting up your page and fundraising tips on our blog and help guide, but get in touch to let us know what you’re doing to hit your target.

Don’t forget the first 20,000 runners to create their page and start fundraising will also receive a free exclusive Virgin Money Giving kit bag.

3 Responses to “Running the marathon? Setting your fundraising page up early could help boost your total”

  1. 1 Mark November 10, 2012 at 12:53 am

    Hi i’ve read the advice and set mine up here:
    Hope it looks ok

  2. 2 Danny Teare November 12, 2012 at 6:06 pm

    Mine too. Hope it brings the cash in!

  3. 3 kevinrunslondon November 15, 2012 at 9:32 am

    I’ve set up my London Marathon fundraising page, raising much needed funds for Mind, the mental health charity.

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