The Independent has launched a new ‘Make a Difference’ campaign, and is encouraging it’s readers to support charities.
We’re really pleased to be involved with the campaign which our Patron Holly Branson introduces:
“During a really difficult financial time, you could forgive the lack of enthusiasm for launching a campaign to encourage people to donate to charity. But actually, it’s a more important time than ever to support charities while things are so uncertain for everyone. Good causes can transform communities and improve people’s lives in so many ways – more than anything, they offer people hope.
“The British public have given £9.3bn (CAF) between 2011/12 in charitable donations. 2012 has seen a 20% drop and the public have given £1.7bn less to charity than they did in 2011.*”
You can read Holly’s foreword in full and find out more of the campaign pick up a copy of today’s independent, or you can download the supplement here.
And did you know Virgin Money Giving is bucking the trend with a 26% growth in on-line donations in 2012!
*According to the Charities Aid Foundation