Get your celebrities interacting not just telling


At Virgin Money Giving we see lots of celebrities take on challenges to raise money and the profile of their chosen charities.

Charities will sometimes have their own celebrity ambassadors – and Merlin recently had the support of Hugh Bonneville from ITV’s Downton Abbey.

We heard from Merlin about their success in using celebrities to engage with other fundraisers and promote their cause.

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Celebrities and charity has been a very natural relationship for years now – as we know it gives us charities a vital endorsement and it gives them a way to give back and build excellent PR.

Normally this takes a very standard form made famous by Comic Relief – celebrity X backs a campaign, does a challenge, makes a tear jerking video of them visiting the people the charity helps and encourages you to either donate or take action in some way.

At Merlin, we were lucky enough to get Hugh Bonneville (@hughbon) on board for the Plumpy Nut Challenge. And we decided we wanted to use him in a very different way to help push the campaign. We wanted to use Twitter to make Hugh accessible to both his and our supporters so they could share his passion…and here’s how it worked…

1 Response to “Get your celebrities interacting not just telling”

  1. 1 Brett Christiansen February 20, 2013 at 11:36 am

    Wow, great idea, and good to see too

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