Virgin Money London Marathon’s New Charity Ballot

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We are delighted to share the news that the Virgin Money London Marathon are introducing a new charity ballot for 2015, following consultation with over 40 charities of differing sizes.

The ballot opens today 1 May and will close on 23 May,it will consist of 500 guaranteed entries.  Any charity can enter the ballot by visiting the website, with the exception of existing Golden Bond Holders and, following a random draw, each successful charity will be allocated one place.

Peter Lewis, Chief Executive of the Institute of Fundraising said; “We are glad that London Marathon have consulted with a range of charities to look at how best places can be allocated – we hope that the changes will improve accessibility for charities who have not been involved with the London Marathon before, as well as being fair to those who have a long relationship with the event and have raised millions of pounds.

This new ballot follows the success of the Virgin Money London Marathon 2015 entry ballot. The ballot, which closed last week in just under ten hours, beat the previous record by 1 hour and 47 minutes with over 125,000 runners accepted.

Paul Lloyd, Chief Marketing Officer at Virgin Money said: “The Virgin Money London Marathon is unique among international sporting events in that ordinary people can compete and join in with the best in the world. The effort of the runners never ceases to inspire, and I am delighted this year’s London Marathon looks set to break its own Guinness World Record of £53 million for charity fundraising at a single annual event. Good luck to all ballot entrants for 2015, the 35th London Marathon.

2 Responses to “Virgin Money London Marathon’s New Charity Ballot”


  1. 1 Andrew joyce May 1, 2014 at 6:58 pm

    I would love the challenge and raise money for a great charity.

  2. 2 Dave Edwards May 1, 2014 at 9:19 pm

    This is fantastic news for small charities. Some great thinking by the organisers.


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