We’re excited to announce that our fundraisers have raised over £250 million (including Gift Aid) since we launched back in late 2009 – well done everyone!
This is due to donations growing by 11% year-on-year, despite continuing pressure on overall levels of giving in the UK. This suggests that Virgin Money Giving and online giving in general has increased in popularity, which is great news. We now have over 9,000 charities registered including all of the top 10 charity brands such as Macmillan Cancer Support, Great Ormond Street Hospital Children’s Charity and Cancer Research UK, amongst others.
To mark the occasion we thought we’d look back at what trends have been revealed as we clocked up the first £250 million. They included:
- The percentage of donations by charity sector is biggest for Children’s Health (37%, followed by Health Research (31%)
- The average donations by value is almost £39 (excluding Gift Aid)
- The average donation value by women is around £31, and for men its is almost £48 – well done boys, come on girls!
- People who set a target raise more – the average amount raised from pages with a target is more than twice as much as those without – great news for all you target setters out there
- The most popular names of those who have set up fundraising pages since launch as: David (c10,000), Paul (c8,000) and James (c7,000)
- The average age of fundraisers is 36 for females and 39 for men
- The most popular type of fundraising event, based on pages created, is running, followed by cycling
And to top it all it’s estimated that since we launched, an extra £9 million has been delivered to charities compared to our closest competitor (we’ll let you guess who that is!). This is due to charging only a small fee (2%) on donations to ensure we always deliver an effective service can be delivered to charities that is sustainable for the future. Plus we don’t make any charge for the collection of Gift Aid (we do that for you), which is collected on 86% of donations, and there is no monthly fee for charities.
All in all, a big pat on the back to all you fundraisers that have raised money for charities close to your heart, whether it’s £10 or £10,000 it all counts!