Virgin Money Giving’s Five Promises


Virgin Money Giving wants to help charities to raise as much money as possible, and to help ensure that the money raised goes to where it is needed most. To do that, we have made made five key promises to our charity partners.

These five promises are designed to not only help charities to raise as much money as possible, but also to address some of the fears and challenges they face when it comes to online fundraising.

Virgin Money Giving’s five promises are:

  1. We will help charities make their fundraising go further:
    We will do that by not taking a penny in profit, passing on Gift Aid in full and making sure charities receive donations within a week. As Virgin Money Giving is operated on a not-for-profit basis, we estimate that over £11million more has already made its way to charities compared to the main profit-making player in the sector
  2. We will make online fundraising easier:
    We will do that by providing handy tools that even the most computer-phobic can use. With just a few clicks, Virgin Money Giving allows personalised appeal pages to be created, along with event and campaign hubs, and much more. Plus, easy-to-produce reports make it easy for charities to keep track of fundraising.
  3. We will help charities develop their skills:
    We will do that by offering free, interactive training, both face-to-face and over the phone, to make sure charities are able to benefit fully from online fundraising. We will offer a variety of training, including reporting, fundraising and campaign design.
  4. We will keep charities money safe:
    We know how critically important it is to keep money raised safe and sound. So charities can take comfort from the fact that being part of Virgin Money means Virgin Money Giving’s security and systems meet approved banking standards. And because our not-for-profit model is sustainable, we won’t be disappearing.
  5. We will have a dedicated helpdesk:
    We’re passionate about good service so if charities need support, advice or even ideas, they can just pick up the phone and speak to our helpdesk team. In fact independent research2 shows our customer satisfaction levels to be amongst the best in the UK.

Jo Barnett, Executive Director at Virgin Money Giving, said:

Our website is simple and user friendly but many charities just want extra support to make the most of digital channels. Our team has designed a series of interactive bite size training sessions, accessible from a desk, which will give our charity partners new skills and knowledge that they can put into practice straightaway. When we entered the market we committed to bringing online fundraising to charities of all sizes and by making these five promises, I’m delighted that we are delivering on that commitment.’’

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