Charity Spotlight week: Campaigns tool

hazel for blog

To talk about our Campaigns tool, we welcome a guest blog from Virgin Money Giving Account Manager, Hazel Martin.

Campaigns tool

“Our Campaigns tool enables you to bring your supporters together for a common objective – whether that be for a specific appeal, a corporate partnership, a group of friends or celebrities etc to show collective effort.

Charities can personalise the campaigns page with their charity colours, logo, story, photos, videos, plus add an appeal or corporate logo as appropriate and have a specific campaign URL which can then be easily shared via social media.

The page can also be customised with up to 6 bespoke donation amounts, descriptions and images to really bring to life what difference the donations will make to your charity.

Finally as part of setting up the campaign page charities are able to ask 2 additional questions if relevant e.g. how did you hear about our charity or what size of t-shirt would you like. This data is available in your charity reports.

There are numerous charities who are already reaping the benefits of using this to galvanise their supporters into action whether making a direct donation or taking part in a fundraising activity/event as part of the overall campaign.

Using the Campaigns tools for events

Another great thing about the Campaigns tool is you can choose to switch Gift Aid off when you set up your charity page meaning that you can also use Campaigns for taking subscription fees, selling tickets or event registration fees etc.

This enables charities to collect subscription or event registration fees online through cards or PayPal which can be easily tracked and reconciled through Virgin Money Giving reports. It will also provides email receipts to individuals.

Want to find out more? Then come on our free interactive training held every Friday at 1030am. You can find out more and book via our website.

Malawi Flood appeal campaign

Following the torrential rains and flooding in Malawi, Joshua Orphan and Community Care created and publicised their Appeal page within 24 hours. Originally their target was £5k, which they raised to £10k very quickly and updated the page on a regular basis so donors knew they were working hard on the ground, responding to the disaster and keeping their information up to date, informative and engaging. They smashed their fundraising target raising over £15k which was beyond their expectations.

They found having a main focal point for all their donations, rather than just directing people to a ‘general’ donation page, enabled them to strengthen their message to their donors that all the money donated would be spent on that specific appeal and nothing else. They loved the fact that you could create a memorable appeal page name and that they were able to have specific donation amounts with associated powerful images so donors knew exactly where their money was going.

Joshua Orphan and Community Care promoted the appeal Campaign URL using Facebook, twitter, blogs, their website and then both e-news and print newsletters. It was also featured in a newspaper in Dorset. Their most successful avenue was Facebook, followed by twitter. Because they had an easy way for people to donate, the online campaign brought over 200 new donors to the charity – which for a charity of their size was just incredible.

Heather Head of Fundraising Joshua Orphan & Community Care

Mind 3000s

Mind ambassadors and TV personalities Matt Johnson and Anna Williamson will lead two teams of celebrities and Mind trekkers on a gruelling 24-hour challenge called the Mind 3000s to raise £50,000 for mental health. Matt and Anna and their team-mates are asking you to show your support and help us reach our fundraising target by making a donation. Maria Healy Head of Events for Mind said;

Our VMG campaign page for the Mind 3000s provided the event with huge benefits. The page gave the overall fundraising campaign a focus, so whilst individuals were fundraising for their individual targets, they felt empowered to see how their individual contributions effected the overall group target. As a result the team felt more motivated and pushed themselves to go above and beyond the £50k target that was set for them. As a result of this additional motivation, the event raised closer to £60k.

Using Campaigns for Corporate Partnerships

As part of our commitment to companies, we offer a free service to set up a corporate ‘hub’ page and where companies will have a named account manager to help them maximise the amount raised for their chosen charities. We can also offer bespoke management information reports based on an individual company’s requirements. Here are some examples

After using Campaigns for Dixons Carphone Race to the Stones 2016, Kesah Trowell, Group Head of CSR for Dixons Carphone, said

“Virgin Money Giving have supported Dixons Carphone’s corporate fundraising for the past three years and we’re delighted with the service we’ve received. Thanks to their ever-helpful and effective account management and flexible site functionality, Virgin Money Giving simplify the donation process, freeing us up to focus on the ‘fun’ in fundraising for our charity partner, The Mix!”

Wendy Spencer from Asda Finance said;

“At Asda, we’ve been using Virgin Money Giving for some time now. One of our biggest fundraising activity events here at Asda is the Yorkshire 3 Peaks Challenge, where we fundraise specifically for Tickled Pink. We’ve received individual help from the team in setting up our fundraising pages and it’s made it so easy for us, we just provide the information and they do the rest, even making changes at the last minute.  The team gave us many tips to help us motivate others with their fundraising, regular emails and phone calls really do manage to help us focus and inspire us to do more”

Michaela Zulman from TLC International told us;

“We used Virgin Money Giving for a global campaign across 10 of our offices around the world. This allowed us to have one central platform for all of our fundraising events, enabling everyone to watch as our numbers grew and encouraging everyone to achieve even more. Despite this being a huge project, the process was seamless and stress-free, aided by the personal relationship we had with our account manager who was on hand and helpful whenever it was required. We look forward to using Virgin Money Giving again in the near future”


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