Virgin Money Giving becomes Dry January official fundraising partner

Dry january

Feeling like having a dry January could do you the world of good? The festive period leave you feeling like you could do with a break?

Why not go dry for January and raise money for your favourite charity at the same time?

At Virgin Money Giving we’re delighted to announce that we’ve partnered with Dry January as their Official Fundraising partner. Dry January is Alcohol Concern’s annual behaviour change campaign, supporting the nation to take month off the booze every January.

Dry January for your favourite charity

In an exciting new partnership, Alcohol Concern are now opening up the campaign to over 12,000 charities registered with Virgin Money Giving.

This new initiative will allow supporters to fundraise for both their chosen charity and Alcohol Concern, splitting the funds raised 50/50 between the two charities.

YouGov poll results show that 1 in 6 people in the UK attempted to a dry month in January 2016, which means there are millions of supporters out there taking on the challenge.

The charity supports participants throughout the month with encouraging emails and an app to help track and monitor the impact being dry is having on their body, mind and wallet.

Jo Barnett, Executive Director at Virgin Money Giving said:

Virgin Money Giving is delighted to partner with Alcohol Concern for their Dry January campaign. It’s great that those who are committing to ditch alcohol for the month of January can be further motivated by raising funds for Alcohol Concern and any charity of their choice. I’m sure it will help the resolve of many of us!

Due to Virgin Money Giving’s not-for-profit status more of the funds raised will go to both charities, hopefully that will motivate those taking part even more.

How to get started

If you’re thinking about passing on the alcohol through January you can get going with a Virgin Money Giving fundraising page right now.

And if you work for a charity and you’d like to get involved too, you can find out more here.


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