Be your charity’s hero

“My #ReasonToRun is that following my battle with Testicular Cancer and chemotherapy, I will continue to run with fight and determination for those who can’t, whilst fundraising along the way.”

Putting your charity front and centre of everything you do, really helps to drive your fundraising and get your supporters to really understand why it matters.

We caught up with Jonathan and his wife Lauren, who have run 12 Marathons each and raised over £54,000 from seven of them. Whilst it takes dedication to raise this much, everything they did is simple and easy to apply to your own fundraising.

Know what drives you

Jonathan starts by saying it’s incredibly important to know “why you’re doing it”. He adds “If you’re not running because you have a personal connection to your charity, you have to know your drive for doing it. And your supporters have to understand why you’re doing it too. There are all kinds of stories, you just have to find yours.”

Embrace your charity

What makes the real difference for Jonathan is he is personally connected to all his charities. Jonathan has had cancer, has been personally treated by Chai Cancer Care and has come out the other side. His mum Valerie was also a volunteer for Chai Cancer Care, and North London Hospice enabled her to pass from her own cancer with dignity and in peace. “You need to know exactly what your charity does, and why it really matters to you.”

Share your vision

Knowing what he was fundraising for and having a goal in mind really helped Jonathan. Whilst his mum was alive, he had a target of £50,000 for his charities. He’s now surpassed that and is hoping to raise £1000 for every year of his life – only £4000 to go to hit his target this year! Plus, Jonathan says, “having someone to support and help you keep going is a real game-changer; running without my wife would just not have been the same.”

Make a personal connection

Jonathan is happy to nudge people. He gets most of his donations simply by emailing people personally. If it’s addressed to them, they’re more likely to take notice. He’s taken the time to build a relationship with his supporters, and sends over 500 emails for each Marathon.

Make your charity visible

Just by wearing his charity vest on his training runs, he’s been able to meet new people he wouldn’t have normally and get new donations. It helps that his charities are both local, and people recognise his vest and start talking to him. Also by talking about his fundraising in his day to day life, he’s been able to get donations even from acquaintances. People just need to know about it.

Keep your supporters involved

Jonathan isn’t afraid to follow up with the people he’s asked to donate to his page, particularly to those who have expressed an interest, but have forgotten or haven’t gotten round to it. He also makes sure to go back and thank people for their donations, and let them know how he’s getting on.

Ask first to get generous donations

Starting early in December really made a difference to Jonathan. This way when he’s asked people for donations, they’re likely to give more generously to his page. He says “If you leave it later, people often give less as they’ve already donated to other fundraisers.”

Don’t ever give up

Jonathan shared the fact that he’s run the New York Marathon, the Chicago Marathon, the Berlin Marathon and it’s his sixth Virgin Money London Marathon. He tells us that his determination really came out for New York. He had intensive chemotherapy for 3 months, and only had 8 weeks to train for the Marathon. He said at the time:

“One last thing, I can’t promise I will start the 2015 New York Marathon. I can’t even promise that if I start the 2015 New York Marathon, I will finish it……But one thing I promise you, I WILL TRY TRY TRY”

With the help of friends and family, he raised a staggering £12,000 in just five days.

Have you gone the extra mile to inspire more people to donate? Share how you did it with others @VMGiving or on Facebook

3 Responses to “Be your charity’s hero”


  1. 1 michael cattell March 12, 2017 at 8:49 pm

    I have run 109 marathons raising so far £172,000 for charity …this will be my 30th London marathon … I have also raised money to send children to Disneyland , florida for holidays and to swim with dolphins .. I have run London marathon in various fancy dress such as micky mouse ,,,, widow twankey ,, uncle Bulgaria etc xxx your sinderely m.j.cattell …. 22 coronation crescent ,,Queenborough , Sheerness on sea ,, kent .. me115es … phone 01795669680 ,,, mobile 07503249312 …. e mail addresss ferdymc15gnr@outlook.com


  1. 1 #ReasontoRun - My Virgin Money Trackback on April 5, 2017 at 9:45 am
  2. 2 #ReasontoRun | Virgin Money Giving Blog Trackback on April 5, 2017 at 9:58 am
Comments are currently closed.



Blog categories



Enter your email address to subscribe to the Virgin Money Giving blog and receive notifications of new posts by email.

Join 910 other followers

Quick Links


Find us on Facebook Follow us on Twitter Subscribe to our RSS feed Watch Youtube Videos Watch Vimeo Videos Our photos on Flickr

Latest Tweets

Photos from Flickr


%d bloggers like this: