Posts Tagged 'Instagram'

Heidi takes on fundraising with Instagram


“My #ReasontoRun is my baby James and all the steps he will never take and to raise funds for Tommy’s so they can help future babies find their feet rather than their wings.”

Coming up with creative ways to keep up the momentum of your fundraising can sometimes leave you feeling a bit stuck. But often it’s simple things done well and using every day tools such as social media which really does rally the crowds and help keep you motivated.

Meet Heidi – not only has she smashed £2000 (and still rising) in donations for Tommy’s, who research how to save babies’ lives, she has also cracked Instagram to a T.

It’s clear that Heidi really does know how to work her audience, so we got in touch to find out a bit more about her story and how she’s approached her fundraising.

1. Use hashtags to get connected

Heidi says, “It’s about finding the right hashtag to connect with others. You need to find out what others are using.”

Heidi uses #thisisforbabyjames to personalise her story and to make it easier to follow, and also uses #marathontraining and #babyloss to connect with like-minded people.

2. Take people on your journey

When Heidi shares a photo, she makes sure to share the story behind the photo. She says that you need to “find something memorable in your runs. People need to be able to imagine what was happening. They need to find emotion, feel something and get lost in it. They need to connect with people.”

3. Choose your photos with a purpose

Sometimes a photo speaks a thousand words. Finding powerful photos really help tell your story. Heidi says “pictures help you to find the words when you just don’t know heidi1what to say”. One of Heidi’s photos is her Tommy’s running vest, which is covered in 63 stars; each one represents a child who was lost whose family she has met on her journey.

4. Connect with your charity

Heidi says that tagging the charity you’re running for is a great way to keep up to date with what you’re charity is doing, which allows you to share your learning about your charity with others. This ensures you’re always creating new opportunities to fundraise.

She adds “Tagging can also be reassuring. It’s the opportunity to talk and be supported by your charity so you’re never on your own. They understand and they want to support.”

5. Share your target

Heidi says that when you share your target and your running total, “people who’ve donated get excited. It’s all about looking how far we have come – the fundraising is a team effort.”

Sharing her target was a great way for Heidi to keep everyone involved and focused on a collective goal. It’s a call to act now rather than later. She adds “It’s making everyone feel good and getting the buzz going. Everyone wants to be that person to get you over the line.”

6. Thank people

Heidi says “Share your appreciation and people will be inspired to share your story again and feel a part of your team.” Regular sharing also means you’re rarely out of sight, therefore out of mind.

7. Make your Instagram public

Heidi says “Having a public page helps to open up your fundraising to a wider network. It doesn’t matter if people don’t know you because it’s easy to be compassionate when it’s close to your heart. People want to get on board, and it’s contagious.”

8. Start posting early and post regularly

Make the most of the time you’ve got. Heidi’s been posting for 29 weeks, and the Marathon isn’t until April. She’s showcased her whole journey so far, kept everyone up to date and taken her followers on her journey with her. She’s a constant reminder to her followers of why Tommy’s is so important, and why they should donate.

9. Mix it upheidi2

We know Heidi’s journey is not just about running. It’s about support, hard work, emotions, memories, brownies and more! She’s shared stories of raffles, new things she’s learnt about Tommy’s and those very special moments with her family that make it all worth it.

10. Always link back to your fundraising

Seize every opportunity to share a link to your fundraising page and include a link to your fundraising page in social posts or emails. Don’t forget to include it in your profile like Heidi.

If you want to change your URL to make it easier to remember, just sign in and select ‘change address’.

Have you cracked social media to inspire more people to donate? Share how you did it with others @VMGiving or on Facebook

Go the #ExtraMile and win a Virgin Money London Marathon place

VLM 2013 Start Line

Are you a budding blogger? Do you make a hobby of creating YouTube videos? Are you an accomplished Tweeter? If so, we could have a Virgin Money London Marathon place for you.

Our friends at Virgin Money are looking for 5 keen runners to take on the 2014 Virgin Money London Marathon. In exchange for an entry in the event on 13 April 2014, they’re looking for the successful entrant to contribute your thoughts feelings and experiences between now and race day by Tweeting, blogging, Instagraming and maybe even the odd YouTube video. You can also fundraiser for your chosen charity.

Whether you’ve run the marathon before or this would be your first time Virgin Money would love to hear from you.

If you’d like to put your name in the hat just leave your details here . Winners will be told if they’ve been selected on 20 January giving you plenty of time to prepare for race day.

Terms and conditions apply

  1. Entry to the 2014 Virgin Money London Marathon #ExtraMile prize draw (“Competition”) is open to all UK residents aged 18 or over at the date of entry.
  2. The Competition will open at 9:00am GMT on 10 January 2014 and will close at 9:00pm GMT on 17 January 2014.
  3. Entrants can enter the Competition by clicking the link advertising the Competition and submitting the information requested. The winners will be notified by email by the 20 January 2014.
  4. Entrants agree that if they win they will use Virgin Money Giving to raise funds for their chosen charity and will make weekly posts documenting their training to the #extramile microsite.
  5. All valid entries received within the entry period will be entered into the Competition. The entrants’ current social media activity will be assessed and five winners will be chosen at the Promoter’s discretion based on the most influential or interesting social presence.
  6. Each of the winners will receive one place in the 2014 Virgin money London Marathon. No cash alternative will be offered and the prize is non-transferable.
  7. The winner agrees to allow the Promoter to confirm their name and county of residence to other entrants.
  8. The winner’s name and county of residence will be available upon request by sending a stamped addressed envelope to: 2014 Virgin London Marathon #ExtraMile prize draw, Virgin Money 50 Jermyn Street London, SW1Y 6LX.
  9. Personal information provided by entrants will be used to administer the Competition.
  10. Virgin Money plc registered in England and Wales (company number 06952311) (“the Promoter”). Registered at Jubilee House, Gosforth, Newcastle upon Tyne, NE3 4PL.

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