“My #ReasontoRun is my baby James and all the steps he will never take and to raise funds for Tommy’s so they can help future babies find their feet rather than their wings.”
Coming up with creative ways to keep up the momentum of your fundraising can sometimes leave you feeling a bit stuck. But often it’s simple things done well and using every day tools such as social media which really does rally the crowds and help keep you motivated.
It’s clear that Heidi really does know how to work her audience, so we got in touch to find out a bit more about her story and how she’s approached her fundraising.
1. Use hashtags to get connected
Heidi says, “It’s about finding the right hashtag to connect with others. You need to find out what others are using.”
2. Take people on your journey
When Heidi shares a photo, she makes sure to share the story behind the photo. She says that you need to “find something memorable in your runs. People need to be able to imagine what was happening. They need to find emotion, feel something and get lost in it. They need to connect with people.”
3. Choose your photos with a purpose
Sometimes a photo speaks a thousand words. Finding powerful photos really help tell your story. Heidi says “pictures help you to find the words when you just don’t know what to say”. One of Heidi’s photos is her Tommy’s running vest, which is covered in 63 stars; each one represents a child who was lost whose family she has met on her journey.
4. Connect with your charity
Heidi says that tagging the charity you’re running for is a great way to keep up to date with what you’re charity is doing, which allows you to share your learning about your charity with others. This ensures you’re always creating new opportunities to fundraise.
She adds “Tagging can also be reassuring. It’s the opportunity to talk and be supported by your charity so you’re never on your own. They understand and they want to support.”
5. Share your target
Heidi says that when you share your target and your running total, “people who’ve donated get excited. It’s all about looking how far we have come – the fundraising is a team effort.”
Sharing her target was a great way for Heidi to keep everyone involved and focused on a collective goal. It’s a call to act now rather than later. She adds “It’s making everyone feel good and getting the buzz going. Everyone wants to be that person to get you over the line.”
6. Thank people
Heidi says “Share your appreciation and people will be inspired to share your story again and feel a part of your team.” Regular sharing also means you’re rarely out of sight, therefore out of mind.
7. Make your Instagram public
Heidi says “Having a public page helps to open up your fundraising to a wider network. It doesn’t matter if people don’t know you because it’s easy to be compassionate when it’s close to your heart. People want to get on board, and it’s contagious.”
8. Start posting early and post regularly
Make the most of the time you’ve got. Heidi’s been posting for 29 weeks, and the Marathon isn’t until April. She’s showcased her whole journey so far, kept everyone up to date and taken her followers on her journey with her. She’s a constant reminder to her followers of why Tommy’s is so important, and why they should donate.
9. Mix it up
We know Heidi’s journey is not just about running. It’s about support, hard work, emotions, memories, brownies and more! She’s shared stories of raffles, new things she’s learnt about Tommy’s and those very special moments with her family that make it all worth it.
10. Always link back to your fundraising
Seize every opportunity to share a link to your fundraising page and include a link to your fundraising page in social posts or emails. Don’t forget to include it in your profile like Heidi.
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